REDE Group
Rede is a company born in 1938 and in continuous expansion which, over the years, has conquered the Italian and international market. But above all, Rede is a family, born with Mario and Carla, raised with their grandchildren and made great by the work of its employees.
Present throughout the country, it absorbs 80% of its production. It produces and markets collections in the hosiery and clothing sector under the REDE and RED brands.
Since 1996 it has enjoyed the UNI EN ISO 9001 quality certification and the Ecotex and GOTS (Global Textile Organic Standard) ecological certifications.
Our Story
1938
THE BEGINNING
When he was only 27 years old, Mario Re Depaolini founded his company in the premises of al old spinning mill in Prabiago (near Milano), creating the first female socks with Rede brand. By his side, there is his young partner, Carla Musazzi. The company then moved to a more spacious location in order to accommodate the increasing production needs.
40s/50s
A FAMILY CHALLENGE
In 1944 Mario and Carla get married. At this time, the company has reached the size of a proper factory and the growth continues. Mario travels the world to discover innovations in the textile field and gets in contact with foreign manufacturers. While Rede lands on US and European markets, the production widens to nylon and wool, adding new textiles to their offer while maintaining its quality standards.
60s
TIME OF CHANGES
In 1944 Mario and Carla get married. At this time, the company has reached the size of a proper factory and the growth continues. Mario travels the world to discover innovations in the textile field and gets in contact with foreign manufacturers. While Rede lands on US and European markets, the production widens to nylon and wool, adding new textiles to their offer while maintaining its quality standards.
70s
THE WOMAN IS REDE
Carla's determination and foresight make the company even more solid: Rede socks conquer the main markets, and the advertising campaigns depict a woman confident in her charm, echoing the divas of the big screen. Carla's nephew, Ernesto Marazzini, joins the company.
80s/90s
REVOLUTION AND NEW HORIZONS
Carla's determination and foresight make the company even more solid: Rede socks conquer the main markets, and the advertising campaigns depict a woman confident in her charm, echoing the divas of the big screen. Carla's nephew, Ernesto Marazzini, joins the company.
2000
THE FUTURE IS HERE
The new millennium begins with the birth of the Redepaolini brand, linked to new fashion trends. In these years, the great-grandchildren of Carla, Giovanni and Michele, also joined the company, combining the management of the company with a new sensitivity towards the present, in which research, style and advertising are based on an open dialogue between the company and the public.
2011
RED IS THE NEW BLACK
In 2011 the RED brand is established, an icon of style and innovation. The company offers a disruptive men's and women's collection, with colorful patterns and textures taken from the company's historical archive. An advertising campaign is launched on the main Italian magazines.
2019
RED UNDERWATER
The company launches a new line of men's swimwear called Red Underwater. The line features a series of products with patterns taken from the brand's distinctive collection. A social campaign is launched with important collaborations with reference influencers.
Ambassadors
